Adare HRM
Adare Human Resource Management is an established HR services provider in Ireland. With over 15+ years of experience in creating solutions for job applicants in Ireland and around the world to better their career, Adare has set its foot hold over the HRM biz in Bangalore, India. Despite their reputation, they were struggling to attract new clients and grow their business in the online space.
DNK Labs (Previously "The Media Company") approached Adare HRM to help them develop a comprehensive digital marketing strategy that would increase brand awareness, generate leads, and ultimately drive sales growth.
To start off, we conducted an analysis of Adare's current marketing efforts and identified several areas for improvement. After gaining insights from this research phase, we recommended a multi-pronged approach which included targeted Google and Facebook ads campaigns ,search engine optimization (SEO), content marketing strategies along with social media management & email Marketing.
Google Ads Campaigns
We helped create multiple Google Ads campaigns targeting relevant keywords related to HR services in Ireland.
By using highly specific ad copy designed to appeal directly towards potential clients' pain points or interests , our goal was not just increased traffic flow but also quality lead generation.
We optimized these ads over time through continuous testing of different iterations leading up to identifying highest performing ones .
Facebook Ads Campaigns
We also developed visual ads targeting users who matched our ideal buyer persona based on age range , job title etc on Facebook platform .
he main objective being both initial brand awareness as well as lead generation by directing them towards landing pages where they could sign up or book appointments .
SEO Optimization
Our team worked closely with Adare’s internal team overhauling the website structure along with keyword research optimizing each page by integrating high volume searched terms within its content which helped increase organic traffic flow significantly
Throughout the campaign period of six months following implementation of these strategies - there were some impressive results:
- A 1.5x increase in profits
- A 2x increase in leads generated
- 50% reduction in Cost per Acquisition (CPA)
Overall, DNK Labs was able to help Adare HRM successfully increase their brand awareness and generate more leads through a comprehensive digital marketing approach. By utilizing targeted Google and Facebook ads, SEO optimization techniques, content marketing strategies along with social media management & email Marketing - we were able to achieve significant growth for our client.
If you're interested in learning how we can help your business grow with similar strategies or have any questions feel free to contact us by clicking the button below👇
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