Improving Lead Quality Metrics for Tapovan Wellness
Tapovan Wellness Centre is a leading provider of holistic wellness services in Delhi, India. Despite having good reputation and service offerings - they were struggling to attract new clients and generate leads . They approached DNK Labs for help with taking their business online.
SEO Optimization DNK Labs conducted a thorough analysis of Tapovan's website structure and content to identify opportunities for improvement. We researched relevant keywords related to wellness services and integrated them into optimized content throughout the site. This helped increase organic traffic flow significantly over time.
We also worked with Tapovan's internal team to ensure their website was properly structured, improving page load times, meta descriptions, title tags etc - which are key factors that affect search engine rankings.
Our SEO optimization efforts included ongoing monitoring and adjustment as necessary based on data analytics gathered through tools such as Google Analytics.
Whatsapp Automation To improve customer engagement & response rate our team set up an automated Whatsapp message system triggered immediately after someone filled any form or gave missed call from ads/website landing pages we created . These messages provided prompt replies 24/7 which helped increase leads generated through this channel .
This has become increasingly important due to how ubiquitous WhatsApp is becoming worldwide especially in India where it is one of the most popular messaging platforms available - so utilizing it efficiently could make all difference .
Email Marketing Our team crafted email campaigns tailored towards those who met our ideal buyer persona including newsletters , promotional offers etc. These emails contained clear calls-to-action (CTAs) directing recipients towards booking appointments or purchasing services directly from the site while also providing value-added information such as tips on healthy living practices or maintaining work-life balance – thus increasing chances of conversion rates going forward.
We monitored open rates / click-through rates along with other parameters like bounce rate , unsubscribes etc ensuring continuous improvements in email campaign performance
Facebook Ads Campaigns Our team developed visually appealing Facebook ad creatives specifically targeted at potential customers who matched our ideal buyer persona based on demographics, interests etc. We ran multiple campaigns to test and optimize different ad formats and messaging styles in order to identify highest performing ones .
We set up custom audiences for retargeting purposes (remarketing) so as to increase chances of getting more leads from those who had already shown interest or visited Tapovan's website but hadn't converted yet.
Google Ads Campaigns Our team developed several Google Adwords campaigns targeting relevant keywords related to wellness services both locally as well as nationally . By using highly specific ad copy designed to appeal directly towards potential clients' pain points or interests we managed to get better returns on investment than before.
We utilized various ad extensions like sitelinks , callouts etc which helped improve click-through rates. Our focus was on ensuring maximum ROI by identifying high-performing ads/campaigns & pausing low-performing ones while constantly testing new iterations .
The combined effect of these strategies led to considerable growth over just 6 months with:
We also worked with Tapovan's internal team to ensure their website was properly structured, improving page load times, meta descriptions, title tags etc - which are key factors that affect search engine rankings.
Our SEO optimization efforts included ongoing monitoring and adjustment as necessary based on data analytics gathered through tools such as Google Analytics.
Whatsapp Automation To improve customer engagement & response rate our team set up an automated Whatsapp message system triggered immediately after someone filled any form or gave missed call from ads/website landing pages we created . These messages provided prompt replies 24/7 which helped increase leads generated through this channel .
This has become increasingly important due to how ubiquitous WhatsApp is becoming worldwide especially in India where it is one of the most popular messaging platforms available - so utilizing it efficiently could make all difference .
Email Marketing Our team crafted email campaigns tailored towards those who met our ideal buyer persona including newsletters , promotional offers etc. These emails contained clear calls-to-action (CTAs) directing recipients towards booking appointments or purchasing services directly from the site while also providing value-added information such as tips on healthy living practices or maintaining work-life balance – thus increasing chances of conversion rates going forward.
We monitored open rates / click-through rates along with other parameters like bounce rate , unsubscribes etc ensuring continuous improvements in email campaign performance
Facebook Ads Campaigns Our team developed visually appealing Facebook ad creatives specifically targeted at potential customers who matched our ideal buyer persona based on demographics, interests etc. We ran multiple campaigns to test and optimize different ad formats and messaging styles in order to identify highest performing ones .
We set up custom audiences for retargeting purposes (remarketing) so as to increase chances of getting more leads from those who had already shown interest or visited Tapovan's website but hadn't converted yet.
Google Ads Campaigns Our team developed several Google Adwords campaigns targeting relevant keywords related to wellness services both locally as well as nationally . By using highly specific ad copy designed to appeal directly towards potential clients' pain points or interests we managed to get better returns on investment than before.
We utilized various ad extensions like sitelinks , callouts etc which helped improve click-through rates. Our focus was on ensuring maximum ROI by identifying high-performing ads/campaigns & pausing low-performing ones while constantly testing new iterations .
The combined effect of these strategies led to considerable growth over just 6 months with:
- Leads generated increased by almost 2x
- Cost per Acquisition reduced by >50%
- Higher Conversion Rates
Overall, DNK Labs was able to help Tapovan Wellness Centre successfully increase their brand awareness and generate more leads through a comprehensive digital marketing approach utilizing SEO Optimization techniques , Whatsapp Automation, Email Marketing along with Facebook & Google Ads campaigns - all strategically aligned towards achieving the same goal .
If you're interested in learning how similar strategies can be applied effectively for your business or have any questions feel free to contact us at
If you're interested in learning how similar strategies can be applied effectively for your business or have any questions feel free to contact us at
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