Improving Lead Quality metrics for TNT Cranes with Digital Marketing
Tippers and Trailers (TNT) Cranes is a leading provider of crane rental services in Bangalore, India. Despite being well-established within the local market, they were struggling to attract customers from other countries. They turned towards DNK Labs for help.
DNK Labs conducted a thorough analysis of TNT Crane’s current marketing efforts which revealed that while their website was performing well in terms of traffic flow - however their lead generation process needed improvement. We recommended a comprehensive digital marketing strategy focused primarily on Facebook & Google ads along with targeting potential clients outside india such as Malaysia , Dubai & Canada by setting up location specific ad accounts.
Having a solid Instagram presence was of the outmost priority for the owners of TNT Cranes. We created specialized posts and reels that focused on their business, which helped them have a massive reach out to their potential customers on Instagram.
Here is their Instagram page data:
DNK Labs conducted a thorough analysis of TNT Crane’s current marketing efforts which revealed that while their website was performing well in terms of traffic flow - however their lead generation process needed improvement. We recommended a comprehensive digital marketing strategy focused primarily on Facebook & Google ads along with targeting potential clients outside india such as Malaysia , Dubai & Canada by setting up location specific ad accounts.
Having a solid Instagram presence was of the outmost priority for the owners of TNT Cranes. We created specialized posts and reels that focused on their business, which helped them have a massive reach out to their potential customers on Instagram.
Here is their Instagram page data:
Facebook Ads Campaigns With our team focusing specifically on creating visually appealing ads targeted directly at those who matched our ideal buyer persona we started running multiple Facebook ads campaigns . This included A/B testing different images , copywriting styles etc to identify highest performing ones.
Google Ads Campaigns We created several Google Ad-words campaigns targeting relevant keywords related to crane rental services both locally as well as internationally . By using highly specific ad copy designed to appeal directly towards potential clients' pain points or interests we managed to get better returns on investment than before .
The combined effect of these two strategies led to considerable growth for TNT cranes over just 6 months:
- Leads increased by almost 2x
- Cost per Acquisition reduced by 50%
- Higher Conversion Rates
The graph below shows how sales revenue increased over the period :
[INSERT GRAPH OF SALES REVENUE]
Overall, DNK Labs was able to help TNT Cranes successfully increase their international reach and generate more leads through a comprehensive digital marketing approach. By utilizing targeted Facebook and Google ads campaigns along with location specific ad accounts - we were able to achieve significant growth for our client.
If you're interested in learning how we can help your business grow with similar strategies or have any questions feel free to contact us at